http://www.inc.com/magazine/20071101/reinventing-the-cheeseburger.html
This article to me is an awesome example of what going green can do for a resturant. this small fast food franchise was losing its business to the bigger fast food resturants and simply by purchasing from local producers and suppliers. they not only cut their costs, and now help diffrent ranches and farms support themselves they also over the course of time may cut the cost of Bio-diesel by a small amount in their area by donating their grease. ultimately they have also cut their costs where they can offer a health benfit to their employees at a small cost, and have increased their business by the people who want to see sustainable food in their resturants as well as efficiant resturants. i hope to see more fast food resturants jump on the band wagon with this chain
That's really interesting! I hope more burger places will do this in order to not only get more customers but to really help out the organic movement in the hamburger industry, which I think kind of ties into Rachel's article about McDonalds.
ReplyDeleteYeah this really does tie into the McDonald's "green arches" article. But it kind of is annoying because it is so much easier for a huge corporation like McDonald's to "go green" than a smaller quick service restaurant and it really would have given this place an edge by having locally grown food and supporting the local producers and suppliers. But at the same time, I do have to support all businesses "going green" as a concerned citizen who does cares about the environment.
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