Since we were talking about food trucks in class last week, I thought it'd be interesting to read about trucks that are all about going green. In this article I found, it concentrates on "The Green Truck" in LA.
The truck not only serves organic, and local & sustainable foods, but it's also environmentally friendly. Their food is cooked in a solar-powered commissary. The truck also runs on vegetable-oil fuel, and their utensils and packaging are made of biodegradable packaging.
The article states "Green Truck’s eco-menu includes local certified-organic vegetable salads, free-range chicken, tofu lavash wraps, line-caught mercury-free tuna tacos, and more." Its signiture dish is the Mother Trucker vegan burger with beet relish.
"'Healing the planet one meal at a time,' says Kam Micelli and Mitchell Collier who founded the Green Truck and keep grease out of the sewer system and crap out of landfill."
I like that not only full-sized restaurants are going green, but also that small trucks that travel cities are very commited to the issue too. Interested to see if this catches on to more trucks as well.
Tuesday, January 26, 2010
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Wow yeah this definitely fits in with what we were talking about in class! This is such a brilliant idea, and it doesn't seem like it would be too difficult for a food truck to "go green." I really like how the the food is also served on compostable disposables. It really does seem like social media these days really is the most effective way to get the word out about new businesses, since this truck is also applying the use of Twitter to alert people to the whereabouts of the truck. I also like how this truck does each dish "made-to-order" since it does not seem like this is the case with most food trucks!
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